Alibaba Group kicks off the promotion of its 24-hour global shopping festival in Malaysia this year, a key oversea market for the global e-commerce giant. Apart from offering over 15 million products across a wide range of categories from 140,000 brands for this year’s 11.11 Global Shopping Festival, it is also set to draw attention of the world with a showcase of “new retail” experiences.
The 11.11 Global Shopping Festival was introduced with the aim of catering to the rising popularity of online shopping, which has grown to become the ‘Festival of all Festivals’ – the most anticipated shopping festival globally. Malaysians will be spoilt for choice this year with wide range of products from fashion and accessories, to home and living items and more that will be made available on the flagship Tmall and Taobao marketplaces. The shopping festival will run from 00:00 mid night on 11 November for 24 hours.
Cici Cai, Tmall World Southeast Asia Marketing Manager said at the Malaysia exclusive launch event, “We are extremely delighted to have our Malaysian consumers join in this biggest one-day sale. This year’s shopping experience will be enhanced for Malaysians thanks to the compelling new localized services including sea freight shipping, door-to-door delivery and installation services.”
Malaysians will be able to enjoy unbeatable promotions such as:-
• International shipping starting from RM0!
• Cashback offers! Shoppers who pay by Malaysia E-banking will enjoy RM30 cashback with minimum spend of RM300 on Taobao.
• Enjoy RMB50 (≈RM33) off on already low-priced sea freight services with a minimum spend of RMB299 (≈RM200)on Taobao.
The 11.11 Global Shopping Festival started off as ‘Single’s Day’ by Alibaba in 2009. Today, it has evolved to become the “Festival of all Festivals” – the world’s biggest shopping sales event. Each customer will have their special way of celebration and this event aims to spread happiness in a festive ambience, encouraging customers to share the joy it brings with their friends, families and loved ones.
This year’s Festival will also be the first time that the world will witness how Alibaba aims to transform traditional retail through technology and consumer insights in all aspects of the Festival. For example, in China,consumers can visit pop-up cosmetics stores to experience an augmented reality (AR) lipstick trial. Selected partnering stores will feature facial recognition payment and scan-and-deliver Online to Offline (O2O) shopping.
The Malaysian launch saw radio announcer and YouTuber, Jinnyboy, social fashion icon and influencer, Jane Chuck as well as Miss Astro Chinese International Pageant 2016 & Miss Chinese International 2017’s 1st Runner Up, Serene Lim, in attendance who shared their excitement for the upcoming festivities. They were joined by other distinguished Malaysian social media figures and members of the media.
So, don’t forget to mark your calendars this 11.11, share this significant date with your loved ones, family and friends to spread the happiness and shop to your hearts content! To participate inthe 11.11 Global Shopping Festival, kindly visit https://world.taobao.com
For more details about the 11.11 promotional offers
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