Enter Althea’s Bare Essentials - Your Skin’s Simply Perfect Savior “ALTHEA Strips Down To The Bare Essentials With New Skincare Line”

Recently i was very happy to receive a parcel from South Korea. Althea, your one-stop online shop for absolutely everything K-beauty, has finally launched its very own product line! First to be introduced from this highly anticipated label is the Petal Velvet Powder, a mattifying, translucent powder that sets makeup and leaves behind a smooth, silky satin finish. Enriched with polyphenols that protect the skin from the adverse effects of sun exposure, and oil from Althea seeds that protect the skin barrier from dehydration, this wonder product sets makeup, minimizes pores, and smooths unevenness.

This recent arrival is just one of the many products we can expect from Althea in the coming months. “As one of the biggest digital beauty brands in Asia, Althea aims to continuously introduce intriguing new products this year to really show what we can bring to the market,” Frank Kang, C.E.O. of Althea discloses. “There will be many innovative products made with the newest beauty technology launching in the Southeast Asian region for the first time...we are very excited to pioneer these trends.”

The latest release from the Althea label is one that addresses a common problem faced by millions of Althea's fans. “They don't know what the specific steps and procedures are to complete the Korean skincare routine. Many are fazed by the number of steps but when in reality, it shouldn't be a difficult process at all," Hyeyoung Park, Head of Brand, shares.

Enter Althea’s Bare Essentials - your skin’s simply perfect savior. Althea strips down to the bare essentials with this new skincare line. Riding on today’s current minimalism movement, Althea’s Bare Essentials focuses on skincare fundamentals and drops all the non-essentials. These thoughtfully crafted products give the benefits of the infamous 10-step Korean skincare routine, rolled into 3 quick and easy steps. "We wanted to go back to the basics and really strip it all down to give the customers the most fundamental steps. From billions of data we've collected over 3 years, the most prominent fact is that a solid routine starts from 3 essential steps - cleansing, toning, and moisturizing. All the other additional steps added to your routine are just that – additional.”

These new beauty hybrid products pack a double punch too; they’re products that nourish the skin while leaving it looking bright, glowing, and beautiful. With clean, minimal, yet effective formulas, these straightforward products epitomize simple perfection and deliver maximum results with minimum effort. “We also believe that when one has great skin, it decreases the amount of makeup needed to create a perfect complexion, hence the phrase 'your skin completes makeup'," Hyeyoung adds.

About ALTHEA

Althea is Korea's premier online beauty shopping destination that provides the latest beauty products, trends, and lifestyle to consumers in Southeast Asia. Althea was founded in 2015 by Frank Kang, a serial entrepreneur and takes its name from Korea’s national flower. According to Mr. Kang his “a-ha!” moment came when friends in Southeast Asia would repeatedly ask him to buy certain Korean cosmetics for them while he was visiting Korea. Althea first launched in Malaysia in July 2015, quickly followed by Singapore in September 2015. The Philippines became the 3rd official Southeast Asian country to join the Korean Beauty movement with the launch of Althea on Philippine shores in 2016. To date, Althea has expanded to over 200 countries worldwide. 

For inquiries and further details, you may contact Tammy Lim at tammy@althea.kr

The Bare Essentials range consists of three hypoallergenic products suitable for any skin types.

The Contour Cleanser 150g RM23.00

Packed with soothing Ice Plant and detoxifying Lemon Myrtle extracts, this cleanser is densely filled with micro capsules that burst upon contact with water to gently cleanse, exfoliate, and detoxify skin. The Contour Cleanser helps to promote blood circulation, and reduces bloating and swelling for a defined, enviably slim face shape.

The Primer Water 200ml RM43.00

Both a hydrating toner and a primer in one, the Primer Water contains patented dewdrop technology (Macro Fluidic Dispersion technology) that gently fills the gaps between pores and allows hydration to penetrate deep within the layers of the skin. Made with Snow Lotus extracts, this skincare heavy hitter has an incredibly smooth and silky texture that enhances the skin’s natural glow, leaving you with the perfect canvas.

The Fixer Cream 50g RM50.00

This non-oily, quick-absorbing formula harnesses the power of Trehalose, an ingredient found in the cactus plant that prevents its moisture loss, to provide the skin with 24-hour hydration. This ultra-nourishing wonder cream is also rich in antioxidants derived from Camellia Sinensis (green tea) seed oil, and helps to promote collagen regeneration using Baobab Tree extracts. Upon application, your skin is left looking great and feeling bouncy to the touch.

With all 3 products are available for purchase at RM116, and made with only the best ingredients, it’s no surprise that the Bare Essentials line caused quite the craze in the beauty world. Upon its announcement, there was a 10,000-person wait list for the products! But fret not - you can now get your hands on these highly coveted products; you’re just a click away from glowing, flawless, crystal clear skin. Plus, Althea is giving out an additional 10% off with a free special edition mirror if you purchase now so head on over to www.althea.kr today! #AltheaKorea #AltheaBE #AltheaBareEssentials #BareEssentials