INTRODUCING TAIWAN’S UNIQUE PATENTED FORMULA BATHING CARE RANGE
Parents are often spoilt for choice when it comes to choosing the right skin wash range which is safe and effective for the whole family. As such, Against24, a top-selling bathing product brand from Taiwan, offers a range of alcohol, preservative and soapfree bathing products providing optimum anti-bacterial protection from head to toe for the whole family. The product range of Against24‟s carries the patented SDC Ag+ formula, which is the best and safest anti-bacterial agent but at the same time mild and gentle to the skin.
The brand made its debut today, with a launch event at Sunny Ducky, Baby Spa & Gym at Klang Lama, with attendance from Caryn Loh, General Manager (Country Head) of Watsons Malaysia, Danny Hoh, Customer Director, Watsons Malaysia and Lee Joyce, Marketing Director, Against24, along with members of the media and the blogger community. Members of the media and the blogger community were able to engage with the brand in some fun activities such as the duck fishing game and were also able to sample the Against24 Rubber Duck and Power Panda bathing series.
“Providing the best brands in family health skin care is one of our commitment at Watsons
Malaysia in serving our valued customers. Against24 is a unique anti-bacterial bathing care brand that is safe and effectively proven to safeguard families against viruses and bacteria, certified by the US Environment Protection Agency and the Ministry of Health and Welfare of Taiwan. We will continue to partner with the right brands such as Against24 to deliver the best to our customers,” said Caryn Loh, General Manager (Country Head) of Watsons Malaysia.
“We are excited that the brand of Against24 is finally brought into Malaysia, after much success in Taiwan, China and Hong Kong. Moreover, the Rubber Duck and Power Panda bathing series by Against24 has been a top three best-selling product in Watsons China and Taiwan. The partnership of Against24 with Watsons Malaysia is ideal, as the brand provides a total family care wash range which appeals to the customers of Watsons Malaysia catering for the whole family,” said Lee Joyce, Marketing Director of Against24.
According to Vanessa Heng, Head of Key Account of Against24 who presented the range of products to the media, the patented formulation of the SDC Ag+ defends major pathogens in 30 seconds, with the anti-bacterial rate of up to 99.999%.
Certified by USA EPA (Environmental Protection Agency) and Taiwan‟s Ministry of Health, its pollution and toxic free antimicrobial formula, is gentle to the skin and able to provide up to 24 hours antibacterial protection. She adds that there are no side effects, is odourless, noncorrosive and suitable for medical use.
The Rubber Duck and Power Panda bathing series of Against24, consisting of baby bathing, baby shampoo, body and hand wash have been best-sellers in the Taiwan, China and Hong Kong markets. The series will hope to be as popular in Malaysia, formulated with natural plant extracts, enriched with hyaluronic acid and aloe vera extracts. Its gentle PH, alcohol, preservative, soap and tears free formula makes it suitable for all ages. In addition, its adorable,
ute "duck‟ and "panda‟ packaging will prove to be a "hit‟ among kids.
Established in Taiwan, Against24 positions itself as an anti-bacterial brand expert, producing a range of bathing wash products including the best-selling Rubber Duck and Power Panda bath series, which are top-sellers in Taiwan, China and Hong Kong. Available in the series are shampoo, baby bathing, body wash and hand wash. The alcohol, preservatives and soap-free products provides optimum anti-bacterial protection from head to toe for the whole family.
Against24 series is formulated by the patented SDC Ag+ technology, the best anti-bacterial agent in the market, a safe but strong anti-bacterial. Experiments confirmed Ag+ defends major pathogens in 30 seconds, with an anti-bacterial rate up to 99.999%. The harmless anti-bacterial formula, is mild and gentle to the skin and extends to the surface of anti-bacterial protection of up to 24 hours after use. SDC Ag+ has been certified that it may control Avian Influenza A-H1N1 bacteria in 30 seconds, effectively protecting you and your family.
Against24 is available exclusively at selected Watsons stores & Watsons online store.
About A.S. Watson Group
Established in Hong Kong in 1841, A.S. Watson Group is the largest international health and beauty retailer in Asia and Europe with over 13,300 stores in 25 markets. Each year, over three billion customers and members shop with our 13 retail brands, both in stores and online.
In Hong Kong, we operate more than 600 stores under four retail brands – Watsons, PARKnSHOP, FORTRESS, and Watson‟s Wine. In addition, we manufacture and distribute high quality drinking water brand Watsons Water, as well as the famous juice drinks Mr. Juicy and Sunkist.
For the fiscal year 2015, A.S. Watson Group recorded revenue of HKD151.9 billion. We have over 130,000 employees worldwide, including 12,900 in Hong Kong.
A.S. Watson Group is also a member of the world-renowned multinational conglomerate CK Hutchison Holdings Limited, which has five core businesses ‐ ports and related services, retail, infrastructure, energy and telecommunications in over 50 countries.
Please visit www.aswatson.com for more in-depth information about A.S. Watson Group and its brands. You may also stay in touch with us via our digital presence (eCommerce, social media, mobile app & more); more details are at http://www.aswatson.com/our-customers/digitalasw/.
About Watsons Malaysia
Watsons Malaysia currently operates more than 420 Watsons stores in the country serving more than 4 million customers every month.
Watsons continues to set the standards in the health, wellness and beauty market, providing personalised advice and counselling in health, beauty and personal care on top of its market-leading product ranges, making customers LOOK GOOD, FEEL GREAT every day. Since 2009, Watsons has been the No.1 pharmacy/drugstore brand in Asia Pacific for the 9th year running*.
Watsons is the flagship health and beauty brand of A.S. Watson Group.
* Campaign Asia-Pacific / Nielsen “Asia’s Top 1000 Brands online study of over 6,000 respondents across 13
markets in Asia Pacific region”.